People & leadership
Recruiting, executive relationships, coaching and peer development. Experience includes TalentReach and advisory work with REV LDR.
THE EXPERIENCE BEHIND HELMWRIGHT
Built in the field.
Refined over time.
Nearly two decades of experience across people, revenue, technology and operations shape Helmwright’s approach.
Understand the work. Connect the people. Improve the system. Make progress repeatable.
Experience across the growth engine
A connected view of the work, from understanding people and customers to building a repeatable commercial process.
GTM & revenue
Enterprise sales, consultative discovery, account planning and partnerships. At ParkingHaven, Mark helped establish and execute the go-to-market strategy as part-time Co-Director of Sales & Partnerships (2024–2025).
Customer & operations
Account management, onboarding and customer follow-through. Enterprise business development at Inside Real Estate (2024–2026) involved working with broker/owners and executive leaders on technology supporting their operations.
Systems & data
CRM, prospecting and sales workflows, supported by experience with Salesforce, ZoomInfo and Outreach. Tools work best when the process and ownership are clear.
Product & manufacturing
At Andrews Cooper (2020–2023), Mark led enterprise business development for engineering, product-development and manufacturing-automation solutions, connecting customer needs with technical expertise.
Healthcare & applied AI
Healthcare workflows call for clear communication, careful handling of information and human review. Applied AI can support research, preparation and routine administrative tasks when the scope, permissions and review steps are defined.
From the Field
Examples from Mark’s prior professional work and independent experimentation. These experiences inform Helmwright’s methods.
PRIOR PROFESSIONAL WORK · TALENTREACH
Building a sales function from the ground up
As an early sales hire, Mark helped develop the sales motion, sourcing processes, partnerships, training and business-development programs.
The lesson
An early sales function needs a repeatable way to understand customers, create opportunities and share what works.
PRIOR PROFESSIONAL WORK · ANDREWS COOPER
Connecting strategy, systems and technical expertise
Work in enterprise business development brought together target-market definition, campaign planning, qualification and sales enablement, alongside Salesforce, ZoomInfo and Outreach.
The lesson
The value comes from connecting the process, information and expertise. A tool list alone is not enough.
PRIOR PROFESSIONAL WORK · PARKINGHAVEN
Shaping a startup’s route to market
As part-time Co-Director of Sales & Partnerships, Mark helped establish and execute go-to-market strategy, strategic partnerships and customer acquisition.
The lesson
Strategy becomes useful when the team can translate it into clear conversations, priorities and next steps.
INDEPENDENT EXPERIMENTATION · APPROVAL BEFORE AUTONOMY
Testing AI before trusting it
Mark tested research, communication, meeting follow-up and task-triage workflows, asking where review was needed and whether automation reduced work overall.
The lesson
Keep human checkpoints where judgment matters, and expand autonomy only when reliability supports it.
For work performed by Helmwright, see Helmwright client work.
Methods in practice
Find → Fix → Systemize → Measure is the organizing approach. Established commercial methods provide useful ways to ask questions, qualify work and keep teams aligned.
Sandler
A foundation for discovery: ask useful questions, understand the underlying problem and establish mutual qualification. Mark’s background includes Sandler corporate training.
Challenger
Bring relevant commercial insight to a conversation and help the customer consider the problem from a useful new angle.
MEDDIC
Structure complex opportunities around metrics, the economic buyer, decision criteria and process, pain, and a champion.
Account planning
Map stakeholders, customer priorities and next actions so the account strategy can guide day-to-day work.
Account-based marketing
Coordinate account selection, research, messaging and outreach around the organizations that matter most.
Intent & signals
Use company events, relevant data and buying signals to inform who to engage, why now and with what message.
Technology with a purpose
The right tool is the one that improves the workflow. The examples below describe common tools and workflow categories, not client implementations or data sources.
CRM & revenue
CRM platforms · sales pipelines · follow-up tools
Organizing authorized business contacts, next steps and follow-up within the appropriate business account.
Data & intelligence
Public company information · market research · business directories
Target-account research, prioritization and more relevant conversations.
AI & assistance
ChatGPT · Claude · Grok · AI agents and assistants
Research, preparation, drafting and support for human decisions.
Operations & knowledge
SharePoint · Microsoft Teams · Slack · Google Workspace
Organizing a team’s own documents, task ownership and approved operating guidance.
Collaboration
Google Workspace · Zoom · Microsoft Teams · Slack
Documents, communication, handoffs and everyday coordination.
Automation & digital infrastructure
Workflow automation · approval queues · websites · forms
Connecting repeatable steps and keeping human review where it matters.
Tool examples do not imply partnerships, certifications or completed implementations. We start with the systems your team already uses and only work with information authorized for the agreed project.
Working with Mark
Selected LinkedIn recommendations from clients and colleagues in prior roles. These describe Mark’s working relationships across his career.
Connecting expertise
“He has been instrumental in connecting technical leaders to partners and solutions to help solve our customer's most complex challenges.”
Customer follow-through
“He also made an effort to get all of the required paperwork done immediately. This kind of service is rare these days.”
Following a software-support issue, Mark coordinated access to an engineer and followed through on the paperwork.
Understanding the customer
“He's a creative problem solver that truly wants to understand customer needs.”
Listening and adapting
“He is also tenacious, sharp and can quickly adapt to his surroundings; you could throw him in any situation and he would adapt quickly and thrive.”
Keeping the goal in view
“I am impressed most by his approach to connecting people and his ability to "stay the course" with a vision of the end result.”
Training & development
A practical foundation for discovery, coaching and helping people adopt new ways of working.
Co-Active Training Institute
Professional coaching education, 2019–2020, with an executive-coaching focus. Listening, questioning and clarity are central to the way Mark works with people.
Sandler corporate training
Training in consultative sales and discovery, with an emphasis on understanding the problem and establishing a useful next step.
Community & professional involvement
At TalentReach, Mark hosted professional events that brought practitioners together to share useful ideas.
The Magic of Asking Questions the Sandler Way
Speaker host · An event on consultative questioning with Geof Bowie.
Women in Tech
Host · A panel discussion moderated by Jen Mueller.
Sales Enablement Workshop
Speaker host · Matt Heinz presented on sales-team morale and retention.
State of Seattle Technology
Host · An industry panel moderated by Matt Lorch.
Professional sourcing event
Host · Sourcing7 and SeekOut event featuring Dean Da Costa.
Start with the work in front of you.
A recurring bottleneck, a difficult handoff or a workflow that takes too much effort is enough to start a conversation.
Talk with Mark